The programme explores the primacy of the customer, the rise of global brands and interactive marketing as key themes of modules such as International Marketing and Applied Marketing Communications. Studying Marketing in PAID/WA gives you an edge in starting a career in a competitive job market.

Main Objective

To Develop sound knowledge and understanding of the discipline of marketing with an emphasis on the historical, political, cultural and institutional forces shaping modern business marketing, advertising and public relations. Expected learning outcomes Students will gain the ability to connect products to people, and also connect people and operations at an internal level. Through this programme students can gain the leadership, digital media, research and communication skills to unleash marketing campaigns across the world, and strategic operations across businesses.

Programme Duration

Three years

Target Audience

  •  Any student with GCE “A” Level/Baccalaureate/ equivalent qualification recognized by PAID/WA
  • Mature career professionals with at least two years working/business ownership experience

Career Opportunities

Potential Career

  • Marketing Manager
  • Brand manager
  • Sales Executive
  • Sales representative
  • Marketing project manager
  • Inventory Control Supervisor
  • C.O.O • sales analyst
  • Plant Manager •
  • Purchasing Manager
  • Department Supervisor
  • Computer Systems Analyst
  • Facilities Planner • Scheduler